As Pitman Training Group celebrated its 175th anniversary and its 20th year as a growing and successful franchise network we hear how, from a franchise partner perspective, this heritage really has a huge value.
Ade Abass, who joined Pitman Training Group as Franchise Partner in Milton Keynes in 2012 said:
“When I was looking for a franchise opportunity I did a lot of research around brands with history. History and credibility take a lot of the fear away when looking at a franchise opportunity as a lot of the groundwork has already been done thanks to a strong brand awareness.
I made the decision to invest in the Pitman Training franchise because it ticked a lot of boxes on my shortlist. I was looking for an established brand that was recognised, in an office based franchise. I was also keen to find a franchise with a solid tested support structure at Head Office - working with systems that have proved to be successful for their franchisors. Alongside this it was important for me to also find a company that allows a good level of independence, so franchisors are really in control of their own businesses and Pitman ticks this box too.
Having been in the business for just over six months, it's been challenging learning the dynamics of the business and getting to grips with the huge range of courses on offer but this has been made so much easier thanks to the support of the Pitman Training staff at Head Office. The support from the franchise development manager, the marketing team and the customer services team has been invaluable at this early stage.
Having a solid brand with an established and valued heritage really does make all the difference in giving me confidence about the investment and also in attracting customers.
The marketing support from the Head Office is absolutely first class - from the web support to the SEO optimisation to the marketing collateral - all this makes a big difference and their commitment to ensuring the brand values are properly projected is part of what makes the brand so strong.”
If you would like to become a new franchise partner and enjoy becoming a part of the Pitman Training team you can find out more at 01937 548562 or apply for a franchise information pack through www.pitman-franchising.com