Conditions in the UK housing market remain sluggish, to say the least. Although house prices haven’t plummeted anywhere near as much as they did during the recession of the early 1990s, when some house prices fell by as much as a fifth, we’re still faced with the slowest house price recovery on record.
“The recession has severely affected the construction industry, of course, and new houses are not being built at previous levels,” observed Just Shutters Founder, Chris Rocker. “Many first-time buyers are struggling to get mortgages and others who perhaps can get a mortgage because they have equity are put off by stamp duty and other costs associated with moving house.
“For a wide variety of reasons, people are deciding against moving, but certainly what we are seeing is people spending a lot of money on improving their homes. In recent years, many homeowners have had what I call a ‘five-year plan’. They’re thinking that far ahead in terms of selling their property, after which time the market is likely to have picked up and they will have made investments that will help them to maximise their returns.”
Chris said plantation-style window shutters most definitely fit into this thinking, because when fitted they immediately improve the look of a home. “They’re stylish, modern and the ones we fit are made to last, so they’re still going to look good five years later. As well as providing a good investment, in the meantime, the homeowner can enjoy them and the effect they have on enhancing living spaces.
“Obviously we all want to see things pick up as soon as possible, but despite ongoing problems in the economy sales remain buoyant for some businesses, including members of the Just Shutters franchise network. That’s why, without wishing to sound complacent, we describe the opportunity we offer as recession resilient. Demand for plantation shutters remains high.”