Rugby-based cosmetic vehicle repair franchisor Revive! has reached the final stage of judging for the UK’s prestigious Franchisor of the Year Awards, in the Brand Builder category.
Brand building highlights from the past 18 months include sponsorship of British Touring Car Championship (BTCC) driver Andrew Jordan as well as affiliations with Tesco Clubcard and the Ford Accident Repair Centre network. The final round of judging takes place in May.
Managing Director Mark Llewellyn comments: ”With a rapidly growing business, achieving brand stand-out and consistency are critical success factors. Revive! has worked hard to develop a creative and forward-looking marketing plan to implement its brand growth strategy.
“Developing a strong brand requires true clarity of vision, and it is important to identify the best opportunities to raise awareness in the right places,” Llewellyn explains. “Sponsoring Andrew Jordan has been a real winner for us. He performed excellently last season, ensuring we had great visibility in the ITV coverage of BTCC events. Small details are important too – such as ensuring each of the 115 Revive! vans around the UK carries the correct livery. We have developed a Brand Bible so that all of our employees and franchisees know exactly how to represent the brand.”
Seán Hammond, head of franchising, Express Newspapers, said: “The Express Newspapers Brand Builder of the Year Award champions the franchisors who have implemented clever and innovative strategies to boost their brand recognition despite the highly competitive environment. This Award offers a platform for high-performing franchisors to receive prestigious recognition not only at industry level but also to showcase their success amongst their peers and clients.”
The final winners of the 2013 BFA HSBC Franchisor of the Year awards, supported by Express Newspapers, will be announced at a gala dinner on 4 July, 2013.
Revive! specialises in repairing minor scuffs and scrapes to vehicle bodywork and alloy wheels. It has the largest network of SMART repairers in the UK and is the first to have ATA accredited technicians.