Find Out Who is the Most Important Strategic Partner For Franchisors
We have always been taught in business schools that your most important strategic partners are your banker, attorney, accountant, vendors, or manufacturer of the products you sell. That's all well and good, decent advice in fact. However, when we are talking about franchise systems, it is the franchisees, which are the franchisor's greatest ally and strategic partner; bar none. No one else even comes close.
Since the franchisee is the greatest strategic partner, they have both lots of leverage and a ton of responsibility. The franchisee team can make or break a Franchising-system and brand name, as only they are the face of the company in the eyes of the customers, and clientele, which but the products and services. When a franchisor wants to move the ball down the field or score a big victory in the market place, it will be the players, the franchisees on the ground floor which will win the game.
Long-standing-franchisees can be tapped for mentoring newer franchisees for reduced royalties, and teams of franchised outlets can become a regionally dominating force in the marketplace when given the opportunity and incentive. Best of all when the franchised outlets work together with the franchising corporation at that level, nothing is impossible. As a founder of a Franchising-Company, I cannot tell you how many times the team was able to do what most would have said impossible in the market place.
Our strategic partners made the difference and our competition, well, they never really had a chance you see. Please consider this.
Lance Winslow - Lance Winslow's Bio. Lance Winslow is also Founder of the Car Wash Guys, a cool little Franchise Company; http://www.carwashguys.com/history/founder.html/.
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