Benefits of a franchise - walk into a heavily vetted show
Click Here To Request a free Just Shutters Franchise Pack
New franchisee, Andrew Cook, moved to Exeter in April to start up his South West Just Shutters business. Moving to the area specifically to start up the business, Andrew has quickly found a direct benefit from choosing an established franchise over going it alone!
Chris Rocker (Just Shutters MD) is working with Andrew to start his marketing activity to raise awareness of the business in his new location. Chris knows local shows pay and as part of Andrew’s busy launch marketing plan he will be at the region’s most prestigious, the Devon County Show. Oversubscribed such a show has very strict entrance requirements for exhibitors. Applicants are carefully vetted and only the highest quality selected to take part as trade exhibitors. Even though Andrew’s business is brand new in the area and only in ‘month two’, he glided through the rigorous application process.
The advantage of the franchise is that Chris supports Andrew, not only in getting through the application process, but also securing a prime position at the best price! Chris is also providing a complete bespoke Just Shutters show stand, and as this is Andrew’s first show Chris is personally guiding and supporting him at the show too. Chris will also ensure Andrew has the relevant supporting literature such as branded flyers and business cards, all helping ensure he gets the maximum return.
Chris commented, “I know these shows work well for bringing in new business and after years of refining the stand, sales pitch and supporting literature I am keen to pass this knowledge on to my franchisees so they don’t have to go through the expensive and time consuming learning process! Andrew has a busy show schedule for his new area and I am confident it is going to pay off and he will see his new business grow rapidly.”
This is one of the huge benefits of a franchise over going it alone. Franchisees receive huge support in getting their business off to a flying start. In the case of Just Shutters who are only looking for 15-20 franchisees in the UK you are directly supported by the founder and owner. Chris is deeply passionate about the Just Shutters brand and ensuring franchisees have the highest chance of success. This strategy is paying off and Ian, who started his Reading and Thames Valley area franchise back in January 2011, is proof of that.
As you can see from the support Andrew is receiving by choosing the franchise he will save thousands and his business will be established very quickly. This is just one example of the benefits a correctly established business format franchise can bring.
