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Leading UK retail brands launch DVD technology trials
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Nisa, the UK’s leading member owned retail brand, has recently announced news of a trial of DVD rental technology in one of its biggest UK stores. In response to the growing demand for product diversification in the retail sector, Nisa have launched a DVD rental kiosk in a Cardiff store with a plan to roll the product out across the group should the trial prove successful. This is in addition to recent kiosk launches in both Threshers and Spar stores in England. The DVD kiosk retail complement model has proved extremely successful in the USA with Wal-Mart launching the kiosks in all of their stores across the country.
With the growing demand for convenience in the home entertainment industry, traditional DVD rental stores have seen a downturn in trade that has led to both independent and national store closures. However, DVD rental kiosks have been touted as a modern, convenient alternative to traditional DVD rental. One Gloucestershire based company has recently launched kiosks in some of the UK and Irelands leading retail groups with a view to developing the product into an essential part of the ‘modern’ retail outlet.
Carlos Marco, Managing Director at The Movie Booth, commented “We have been working in this sector for several years now and what we have learnt is that the retail industry is by far the best market for our product. We are now well placed in many of the biggest retail names in the business, and expect kiosks placed in super-markets, off licences and convenience stores to be the most successful that we launch”.
The kiosk deployed in Nisa Extra signals the group’s intention to place DVD kiosks in stores across the UK as a means of increasing the range of in-store product offerings. The kiosks have also recently launched in Centra and Applegreen stores in Ireland, and have also spread to off-licences with the first Movie Booth kiosk being launched in a Threshers store last week. Store owner Deborah Harris said “I see many people going to supermarkets to buy DVD’s that they will only watch once or twice, and they are expensive. Oswestry’s DVD store closed down several months ago and there was nowhere to rent a DVD in town. With money being a squeeze at the moment, it’s now a fact that people are spending more time at home with their friends and family. The kiosk enables us to fill that gap in the market”. The Spar group will also be launching their first DVD kiosk at the end of the month in Formby, Liverpool.
The expansion of DVD vending across the retail sector mirrors the growth which has occurred in the USA in recent years. In America DVD rental machines now outnumber the amount of traditional DVD rental stores, and the seven thousand machines in operation have been placed predominantly in grocery and convenience stores.
