New Investment for Leisure Franchise
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A Leisure franchise is looking forward to an exciting future as it welcomes substantial investment and a new Director. Cornwall based Treasure Trails Ltd. create themed walking trails as a way of getting people outside, exploring and having fun.Steve Ridd MBE, a former army Major, retired from the forces in 2004 and founded Treasure Trails in Cornwall as a way of rediscovering his home county. He has since grown the company into a national franchise with 37 Licensees, 6 Head Office staff in Truro and over 800 Trails UK wide.
Ridd sought investment for the company with the help of the South West Angel and Investor Network (SWAIN) in order to develop and drive the long term business strategy for Treasure Trails. SWAIN helps connect private investors, or 'Business Angels', with companies looking for investment and at a recent SWAIN event, Treasure Trails found the perfect business partner in Devon based investor, Graham Keene.
Steve says ‘I have absolutely loved creating the Treasure Trails franchise, brand and family over the last six years, but there is only so much that a husband and wife team can do. The concept has become a national success and I have felt strongly that what we needed was strengthening at the executive level, to help take the next big step. I am very excited about the future of the company. Graham will be playing a hands-on role at board level and together we now have the skills and capital to turn Treasure Trails into a household name.’
Graham Keene brings a wealth of business knowledge and experience to Treasure Trails after founding, building and recently selling one of the UK’s leading international live event agencies. He says ‘I am delighted that my first significant SWAIN investment is with Treasure Trails. Under Steve's leadership the company has grown from an idea to a national franchised business and I am very much looking forward to working with the Truro headquarters team to develop the product and service offer for our current licensees. Treasure Trails has the potential to become an international business within 5 years and I hope that my experience from running a global events agency will be of benefit.’
For more information about Treasure Trails go to www.treasuretrails.co.uk
