New support team appointed by When the Music Stops to support the new Matchmakers franchise option
Click Here To Request a free When the Music Stops Franchise Pack
When the Music Stops, the owners of Matchmakers Dating, the Sheffield based personal introductions company, are very pleased to announce the appointment of 4 new key members of staff that have all been recruited to offer enhanced support to the network of Matchmakers franchisees around the UK.
The company, that actually celebrates its 9th birthday during January 2012, has in the past traditionally catered for the over 30’s dating events market but due to recent developments with the launch in 2010 of the Matchmakers product and now the standalone Matchmakers franchise feels that a larger support team will now help them expand within the personal introductions marketplace and particularly their network of franchisees.
Mike Parker, Managing Director of When the Music Stops stated "For a considerable time now we have been looking to appoint more people to support our franchisees and help them find their feet in the dating industry as quickly as we can. Support and training has long been a major strength within the company but we were conscious that we wanted to provide as much ongoing support as we possibly can, so I am very pleased that we have been able to add to the support and help on offer for both When the Music Stops and Matchmakers franchisees."
He continues: “I also feel that the time was to introduce some younger blood, increasingly it has become apparent that the 18-30’s need as much help with their dating and introductory needs as other age groups and as a consequence we wanted to do more to cater for them. I think it’s going to be a great success for us, and I am very impressed with the quality of the team we have recruited.”
Joining the team are the following:
Shari-Jayne Boda
Shari-Jane is a marketer and is experienced in sales and sales management. She has worked with some powerful brands in her career to date. She is also a successful author with a successful true crime book that reached the top 20 in the UK in its sector.
She has been appointed to head up the development of Matchmakers, our Personal Introductions product and will work to ensure that this unique product continues to develop to become one of the UK's leading face to face dating services.
Frances McVeigh
Fran is a former Miss Nottingham and also a world karate champion for her age group. She already has a good knowledge of franchising having run her own franchise company in the recent past.
Within When the Music Stops she has been recruited to head up our franchisee marketing support function and will work closely with both sets of franchisees to develop their marketing skills within their local businesses
Shyam Lakhani
Shyam has been appointed to support the recruitment of Matchmakers franchisees around the UK and will also be running a model franchise based in Derby.
Shyam joins us with a wealth of knowledge of search engine marketing and is experienced as an event host too. His role is to support our franchisees as part of the model franchise concept and to develop best practice to share with our franchise network.
He will also be playing a vital role in spearheading our recruitment of a larger Matchmakers network.
Benjamin Whiteley
Benjamin is a recent criminality graduate, who is also an experienced event host and has been appointed as our Operations Manager, he will also be running a model franchise based in Sheffield. His brief is to develop best practice and to share it with the franchise network – both for When the Music Stops and Matchmakers. He has already developed a new ‘wikipedia style’ support system to be added to our franchisee back office, which now incorporates our franchise manual and a vast array of new support functions along with a franchisee forum.
