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nicenstripy UNVEILS NEW IDENTITY AT ANNUAL CONFERENCE
nicenstripy, the lawn care and grounds maintenance franchise which boasts a network of 16 offices, unveiled a fresh new brand identity at its second annual conference which took place last weekend at Whyboston Lakes Hotel and Conference Centre, Bedford.The revised branding will be rolled out across all nicenstripy collateral over the next few months and represents a more contemporary, innovative image for the brand. This is the first of a number of new marketing initiatives planned by nicenstripy (which includes the roll-out of a new web site), all designed to drive consumer awareness of the “grass cutting and more” offering and encourage stand out from the competition.
Other features of the conference, which was attended by nicenstripy franchisees, included a number of business development seminars spanning a variety of subjects. Highlights on the agenda were a presentation from Ian Lacy from the Institute of Groundsmanship who delivered a detailed presentation on Professional Lawn Maintenance, and the NFU’s informative guidance on insurance considerations for a garden care business.