ORCA Local offers a lifeline to the British High Street
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...don’t’ let your business flatline, get online!
it is really starting to hit home to the British High street that times are hard and only the most forward thinking can survive.
For example, the BBC reported today that 12,000 stores independent shops have closed so far this year; unable to attract the customers they need to survive, on increasingly desolate high streets up and down the country.
Everyone has a close affinity with their local town and their local community, but if local businesses continue to struggle and disappear, this will have a catastrophic effect. If local people do not spend with local retailers and service providers, that means less revenue is injected in to the local economy.
The vast majority of local businesses survive and thrive on referrals, word of mouth and advertising campaigns within their local area. When times get hard, as they currently are, the first thing they do is abandon their advertising spend (particularly in the local papers) in order to cut costs.
But, if they're not advertising, how can they attract new customers? This is where ORCA Local comes in to its own – by providing local businesses with a much needed, and highly affordable online advertising platform aimed at local people.
As Steve Elles, Creative Director here at ORCA says; “People still spend in recessions, they just become more bargain conscious and more prudent about what they buy. And where is the best place to find bargains? The internet!”
We are providing a genuine, measurable and extremely effective online marketing strategy that enables our clients to promote their busi-nesses more effectively online.
The Internet can no longer be ignored. We help our clients to embrace its power by offering exclusive offers and promotions to local people.
