Puddle Ducks Wins Best Overall Franchise Award
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What a day Wednesday 30th November turned out to be! Jo was asked to present a seminar on Puddle Ducks' story at the Smith & Henderson Best Franchise Conference ... where she found out Puddle Ducks were finalists in four awards, and came away with two of these including Best Overall Franchise.
Our story started back during the Summer holidays when we were invited by Smith & Henderson to benchmark our franchise operation and receive some valuable, anonymous feedback from our franchisees. Of course, we agreed - how useful would that be? The survey was an industry-wide study of franchisee satisfaction involving over 1,000 existing franchisees, to understand which franchisors best deliver on their promises, have proven franchise systems and offer franchisees excellent financial and non-financial rewards.
Over the following three weeks we begged, cajoled (but didn't bully!!!) our franchisees to complete the online survey and in September I had a discussion with the wonderful Steven Frost, partner at Smith & Henderson, who went through our results with me.
Wow! We have always, always strived to provide the best support and systems we possibly could - but how wonderful that our franchisees totally agreed! Steven told me that our results were some of the best he had seen, especially the high value our franchisees placed on our leadership, culture and values. Steven was so inspired by our results that he asked us to share our story at the November conference.
Co-Founder Jo was delighted to be presented with two prestigious awards including the top award of the night. Puddle Ducks won both the Most Recommended Franchise award, with 94% of our franchisees stating that they would recommend our franchise to others, and the Best Overall Franchise. Steven Frost said, "Puddle Ducks are in an elite group who have been recognised in this year’s awards. They represent the one of the very best franchise opportunities in the UK today"
