Restaurants discover the benefits of ORCA Local
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... The ORCA Local Franchise is a great opportunity for you to help promote local businesses to local people
The latest report from industry body ‘QuickBite’ has found that people eating out are looking for ways to reduce the cost – taking ad-vantage of money-off vouchers and the heavy discounting on offer in the sector.
The report has also found encouraging signs that consumers, despite the economic uncertainty, are continuing to spend at local restaurants.
The numbers make good reading, with 68% of those surveyed saying they would be eating out as often this year as they had in 2008.
The ORCA Local Franchise offers the perfect opportunity for you to help local pubs and restaurants capitalise on this trend.
By operating as an ORCA Local Franchisee in your own exclusive area, you can sign pubs and restaurants up to the ORCA Local Key Card scheme. This means you can help them offer exclusive promotions and discounts to their customers, encouraging people to eat out with them, rather than their competitors.
As Dean Watmough, Managing Director of ORCA Websites explains; “ORCA Local is popular with local businesses because we are providing a genuine, measurable and extremely effective online marketing strategy that enables our clients to promote themselves more effectively. People are still eating out, but are ordering less, sharing dishes and buying wine by the glass, rather than the bottle. So they now have to serve more customers to earn the same as 6 months ago.”
Pubs and restaurants that have joined the ORCA Local Key Card scheme are promoting ‘half price Main Meals on Mondays’, ‘25% off all drinks on Tuesdays’ and ‘ 2-4-1 Meals’ to ensure an increase in trade at traditionally slower times of the week – the possibilities are endless!
“It’s very reassuring that customers are still supporting local restaurants,” adds Dean. “Local businesses are the lifeblood of everyone’s community and it is vital that we, as consumers, keep our spending local.”
As more and more local businesses realise the effectiveness of this scheme, your earnings potential - as an ORCA Local Franchisee will exponentially increase and that’s before you include revenue from website advertising, premium business listings and newsletter revenue!
