Small Businesses - Survival of the Quickest

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Small Businesses - Survival of the Quickest

I have been in business now for over twenty years and in that time I have made friends with many small business owners. What I have found has been one of the major reasons why some small businesses fail is that the owners are not willing to change direction.

Most small businesses have an office, premises, vehicles and maybe a couple of staff. If they are struggling to make money with their existing product lines why do some of them refuse to move to a new product range that might work better?

The major advantage of being a small business owner is that it is possible to move very fast. If you have products that are not profitable then why not ditch them now? If the niche you are operating is no longer as profitable as it used to then surely it is time to find a new niche?

Small businesses can be nimble. They can bend or even change direction at a drop of the hat. This ability to react quickly to market forces is our biggest weapon against the large companies we compete against.

By being the first to exploit a new niche brings with it the potential for large rewards. The slow footed large companies will eventually follow you but it will take them time to catch up.

We have an advantage in that if we stay alert to what is happening in the marketplace we can change our business model quickly when the old ways of doing business changes.

By thinking outside the box and looking for partnerships with non competing businesses it is possible to supply a larger range of products / services to your existing clients.

"Jack be nimble, Jack be quick" is the one of the best ways to stay one step ahead of the game. It's no longer about "survival of the fittest". It is now "survival of the quickest".

Naz Daud is the founder of CityLocal. This Business Franchise Opportunity is for people who would like to work from home and be their own boss.Our business environment could actually be making us sick. Think about it. We sit in the same chair in the same position for hours at a time. We breathe the same air in and out... in and out... get the idea?

On a hot day in summer the heat can be unbearable and if you have air conditioning that just makes things worse, by removing all the moisture from the air.

Skipping breakfast and eating on the move whilst answering the phone or on the way to the bank leaves our body in despair. The highs and subsequent lows in blood sugar levels make us hyper one minute and grouchy the next.

All the electronic equipment around us... from fax machines, mobile phones, printers, computers and monitors create an unhealthy electromagnetic field all around us.

Sorry for the doom gloom but take heart - with small changes we can counteract most of the above.

Start the day with a good healthy breakfast - nothing beats porridge and a nice cup of tea. Keep some fruit on your desk - nothing beats a banana for a mid morning snack. Hey don't get me wrong, I am not saying that porridge, bananas & fruit are the only combination, but they work for me. I find that foods that release energy slowly keep me going all day.

Drink plenty of water - I know that we have heard this before but I feel that it must be repeated again. Water serves to remove the toxins from our body and helps our skin to stay hydrated. How much water is enough? A glass an hour is sufficient.

Move all electronic equipment that you can away from your sitting area. Does that printer need to be so close? Use a headset when talking on the mobile and buy an anti glare screen for your monitor. Hide all your wires. Not only are they a hazard but the also make our minds cluttered.

Stop being so intense all the time! When typing, caress the keyboard rather then hammering it so hard. Keep your monitor at eye level and get a cordless mouse and keyboard that you can move around to suit your posture. Buy a decent office chair with arm rests - did you know that if you have arm rests and use them, you reduce the pressure on your spine greatly.

By taking simple measures you can greatly reduce your chances of getting repetitive strain injury (RSI).

Stress is another major issue we all face. Computers not connecting to the internet, phones constantly ringing, email responses not arriving on time and far too much spam! Buy a decent spam filter and every time you feel stressed out go for a little walk. If you followed the advice about drinking plenty of water - you will help to alleviate stress, as you will be forced to get up and go to the loo regularly!

Taking regular short breaks will actually serve to make us more efficient and productive in the long term and cut down on the number of days we are ill. Enjoy your working day.

Naz Daud is the founder of CityLocal. This Business Franchise Opportunity is for people who would like to work from home and be their own boss.


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