Franchisor Resources and Articles - Help Franchising Your Business

This year’s Franchise Supplier Showcase will be held at the premier Heritage Motor Centre in Warwickshire, on Tuesday 28h October.   The event, organised by the Howarth Franchising Group, brings together an invited audience of decision-making executives from franchisor organisations...

 Click Here To Request a free CityLocal Franchise PackIf you are looking to grow your business using the franchising model, then there are certainly lots of issues that you have to consider beforehand. It's also wise to consider consulting with a suitably qualified specialist. Franchising is a...

You don’t have to allocate an enormous budget to get good results and recruit franchisees. But you do have to be clever and plan ahead, says marketing and PR specialist Sarah Dyer.   This is the most ideal time of year to start planning for the year ahead to take...

Online tools Recently I have undertaken some interesting projects including; a two week press trip to India, the specification of a dynamic blog and website development with a twist for franchisors. So this month I will be discussing the use of certain web tools to promote your...

I’m often asked about tactics which can fit into a marketing strategy, so this month’s tips focus on a few different ideas that can be done alongside your existing 2008 campaign.   Often the temptation is to focus all efforts on recruitment when in fact, your...

Click Here To Request Your Free Sign*A*Rama Franchise Pack Sign*A*Rama Northampton has branded 80 Mercedes Vito vans for easyVan.com, the new low cost van hire service from Stelios, the founder of easyJet. The vans feature vinyl graphics in easyVan’s eye catching orange livery. All...

A new affiliate relationship has been announced this week between leading franchise consultants, Franchise Your Business (FYB) and marketing and PR specialists, Coconut Creatives. This talented exclusive alliance has been formed to promote and support franchisors in their quest for...

Planning a ‘discovery day’ can really increase your lead generation and lead conversion rates and allow prospective franchisees to get a flavour for your business before they commit. Many franchisors choose to undertake discovery days so that they can meet a group of serious...

Someone once told me that there is a fine line between being fantastically creative by contributing the best idea of the day and acting like a complete idiot! Needless to say this is very true, however it is vital to create a culture where the potential danger of acting like an idiot really...

Whatever mix of tools you apply to fulfil your business objectives, it is vital that they all communicate a consistent message designed for the target audience. So what exactly is marketing? Marketing is a widely misunderstood term. Even the Chartered Institute of Marketing are in the process...

A franchisors national marketing campaign has two major uses; to raise awareness of the branded franchise offering and to support existing franchisees. Showing them Value for Money As most franchisors take a royalty from franchisees. It is important to show value for money. By demonstrating to...

PR has often been the best kept secret to franchising success. But use it carefully, says Coconut Creatives. Many franchisees have used press releases very successfully to launch their franchise operation and to give a trusted / valid interest in what they offer. Only if it’s...

Franchisors, Pressing Matters have produced a simple (but effective) system for franchise area allocation, without spending tens of thousands of pounds on individual feasibility studies for each area. They found that allocating franchise areas was one of the most difficult problems to overcome...

Guide your new franchisees through their first few months with step by step enabling tools. New franchisees often require quite a bit of ‘hand holding’ and it is during these first few months that they go through their real learning curve. Often franchisees require specialist...

First and foremost, prospective franchisees must already have some degree of knowledge of the franchise industry otherwise valuable franchisor time is wasted in explaining ‘wanabe’ business owners the logistics of a franchised business rather than the benefits of their specific...

Use your template franchise to its maximum potential! It's always important to 'lead your pack' and it is has never been more important to do this than now. Franchisors are operating within a highly competitive market place with new rival businesses (both franchises and independents) popping up...

Buying a franchise opportunity is not as dangerous as starting your own business from scratch but did you know that most companies that decide to franchise their business concept end up failing. I read an article today that suggested that up to 80% of all new franchisors either fail or end...

Franchising your existing business might be the best possible way to take the opportunity to enter emerging markets. Markets like India and China have complicated rules and regulations about who is entitled to own and operate a business there. The best way often to circumvent these rules is...

Every Franchise Opportunity comes with an Operators manual. This is the cornerstone of every franchise business. A well written and properly set out manual can easily make the difference between having a successful franchisee or a failure. Many franchisors do not dedicate as much time and...

Do you wish to franchise your existing business opportunity? There are practical steps that need to be taken to start the process of evaluating your business to see if it would be possible to franchise. Once you have decided on the franchising route then a clear plan of action is...

Answering the phone, paying the bills, waiting on customers, ordering, attracting new customers, training staff, adding product, handling complaints. They're all part of your day. All are part of working 'in' your business. It's time for you to start working 'on' your business. What are we...

Buying a franchise opportunity is not as dangerous as starting your own business from scratch but did you know that most companies that decide to franchise their business concept end up failing. I read an article today that suggested that up to 80% of all new franchisors either fail or...

Companies franchise because it's a great way to build an organization, expand markets, and leverage growth beyond their capital limitations. Fast growth can be exciting but, too often, adding to the unit roster becomes a matter of quantity rather than quality. Successful franchisors know...

Trade shows are well known as suitable venues for selling franchises. Trade shows aren't looking to attract franchise buyers; they're focusing instead on attracting target audience. That target market could be your franchise company's industry. The National Restaurant Association Show, for...

Many franchised businesses now use the internet to communicate with the franchisor. This communication is mainly by way of an Intranet which is a private computer network. This can be done via the internet or via cables interconnecting the franchise network and serve to enhance the whole...