Franchisor Resources and Articles - Help Franchising Your Business

A beautiful car must always be shiny. It is also WASH MY CAR – The mobile car wash franchise mission for Maserati. In showrooms, in various luxury locations or simply used for test drives, the Maserati luxury models always shine ... with the mobile car wash franchise. ”When we were...

We get many enquiries from people looking for information on how to franchise their business and in need of a consultant to help them through the processes. However what many people do not realise is that we are a lead generation and franchise advertising company and have no experience in...

Anyone who has had the experience of having to claim on their buildings insurance knows how stressful it is. You may have come home to find a leak has brought down a ceiling or gone to work to find that someone has broken in and damaged the windows and doorframes. You need to get on with everyday...

After several years of few opportunities with the Royal Bank of Scotland, Phillip Broadbent has taken charge of his own future. So now, when home and business owners wake up in Shrewsbury & Wolverhampton to find their buildings damaged by a burst pipe, extreme weather conditions or burglars then...

Lytham, January 26th, 2008: Talking Tots, the UK’s fastest-growing preschool activity group, has announced the launch of four new franchises, bringing the total number of UK Talking Tots locations to 25.Talking Tots is a unique pre-school activity group that helps children develop social and...

Franchising your business is like setting up a new business. You'll need a proper plan, proper management, and proper funding.We’re assuming here that you have a business that’s suitable for franchising. Ask yourself these questions:Have you run a successful business for at least one...

There are a number of ways franchisors can counteract the tough borrowing environment While a slowdown in the economy might mean franchising is a more attractive way for entrepreneurs to expand their businesses, the credit crunch also means that potential franchisees will likely have a tougher time...

Interested prospects can kill you in the franchise sales business. That’s why the salesman always needs to maintain an active pipeline. It is normal for people thinking about buying a franchise go through several layers of interest. This chart shows the levels of progression:4. Commitment3....

Businesses that are suitable for franchising should be able to answer “yes” to most of these questions: Have you run a successful business for at least one year? Is it profitable? Can you produce audited accounts? Have you proven your concept? Will it survive in the long term? Do...

An explanation of phrases and terms commonly associated with business franchising. Advertising Fee – a feature of some franchise agreements where the franchisee pays a regular fee to their franchisor as a contribution to group advertising expenditures. Area Franchise – sometimes known...

This year’s Franchise Supplier Showcase will be held at the premier Heritage Motor Centre in Warwickshire, on Tuesday 28h October.   The event, organised by the Howarth Franchising Group, brings together an invited audience of decision-making executives from franchisor organisations...

 Click Here To Request a free CityLocal Franchise PackIf you are looking to grow your business using the franchising model, then there are certainly lots of issues that you have to consider beforehand. It's also wise to consider consulting with a suitably qualified specialist. Franchising is a...

You don’t have to allocate an enormous budget to get good results and recruit franchisees. But you do have to be clever and plan ahead, says marketing and PR specialist Sarah Dyer.   This is the most ideal time of year to start planning for the year ahead to take...

Online tools Recently I have undertaken some interesting projects including; a two week press trip to India, the specification of a dynamic blog and website development with a twist for franchisors. So this month I will be discussing the use of certain web tools to promote your...

I’m often asked about tactics which can fit into a marketing strategy, so this month’s tips focus on a few different ideas that can be done alongside your existing 2008 campaign.   Often the temptation is to focus all efforts on recruitment when in fact, your...

Click Here To Request Your Free Sign*A*Rama Franchise Pack Sign*A*Rama Northampton has branded 80 Mercedes Vito vans for easyVan.com, the new low cost van hire service from Stelios, the founder of easyJet. The vans feature vinyl graphics in easyVan’s eye catching orange livery. All...

A new affiliate relationship has been announced this week between leading franchise consultants, Franchise Your Business (FYB) and marketing and PR specialists, Coconut Creatives. This talented exclusive alliance has been formed to promote and support franchisors in their quest for...

Planning a ‘discovery day’ can really increase your lead generation and lead conversion rates and allow prospective franchisees to get a flavour for your business before they commit. Many franchisors choose to undertake discovery days so that they can meet a group of serious...

Someone once told me that there is a fine line between being fantastically creative by contributing the best idea of the day and acting like a complete idiot! Needless to say this is very true, however it is vital to create a culture where the potential danger of acting like an idiot really...

Whatever mix of tools you apply to fulfil your business objectives, it is vital that they all communicate a consistent message designed for the target audience. So what exactly is marketing? Marketing is a widely misunderstood term. Even the Chartered Institute of Marketing are in the process...

A franchisors national marketing campaign has two major uses; to raise awareness of the branded franchise offering and to support existing franchisees. Showing them Value for Money As most franchisors take a royalty from franchisees. It is important to show value for money. By demonstrating to...

PR has often been the best kept secret to franchising success. But use it carefully, says Coconut Creatives. Many franchisees have used press releases very successfully to launch their franchise operation and to give a trusted / valid interest in what they offer. Only if it’s...

Franchisors, Pressing Matters have produced a simple (but effective) system for franchise area allocation, without spending tens of thousands of pounds on individual feasibility studies for each area. They found that allocating franchise areas was one of the most difficult problems to overcome...

Guide your new franchisees through their first few months with step by step enabling tools. New franchisees often require quite a bit of ‘hand holding’ and it is during these first few months that they go through their real learning curve. Often franchisees require specialist...

First and foremost, prospective franchisees must already have some degree of knowledge of the franchise industry otherwise valuable franchisor time is wasted in explaining ‘wanabe’ business owners the logistics of a franchised business rather than the benefits of their specific...