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About UsIn March 2006, the company was bought from Papa John's Pizza for over £7million by a consortium headed by the ex Managing Director Tony Sherriff and backed by Octopus Asset Management and The Royal Bank of Scotland plc. This demonstrates the management team's level of commitment to the brand.Of course, success breeds success and Perfect Pizza has proved itself to be one of the great franchise success stories over the last 20 years.
The prospects for the right people are still excellent, particularly bearing in mind that home delivery is the fastest growing sector of the market. Independent research indicates that pizza delivery is expanding to similar levels as those in the USA, where consumption is three times that of the UK.
"Why pizza?", you may ask.
• Firstly, it dominates home delivered food in the UK, the fast food capital of Europe.
• Secondly, pizza is quick and easy to prepare, with inexpensive ingredients and is an impulse purchase, largely unaffected by seasons or fashions.
• Thirdly, it's universally popular, easy to eat any time or anywhere, while its low perceived price makes it far less vulnerable to recession.
• Last (and by no means least) it also delivers an excellent profit margin!
Perfect Pizza - a market-leading brand with a market-topping product.
Training and SupportSet-Up Support
The set-up support is second-to-none, which means that a dedicated team of experts will assist new franchisees in every stage of setting up the franchise. This starts with the initial site selection and evaluation and continues through to planning, building, recruitment, legal matters, training, purchasing of equipment and the development of the business.
Marketing
Marketing is a vital facet of the Perfect Pizza approach. As well as activities designed to stimulate local markets, there is continuous national support in the form of major campaigns offering a range of special offers and deals.
To communicate these deals, the company distributes over 35 million door-drop leaflets per year. Stores also benefit from above-the-line and below-the-line advertising and localised and national PR campaigns.
Market Research
The recruitment (and retention) of new customers is one of the company's key marketing objectives, with particular attention on attracting families and younger adults and students. To this end, extensive market research has enabled Perfect Pizza Ltd to accurately predict trends, providing the basis for innovative menu development and speciality pizzas which keep pace with changing tastes.
Purchasing and Delivery System
A centralised purchasing and delivery system is operated from the Head Office/National Distribution Centre in Staffordshire. From here, the Company is able to monitor and maintain product quality, whilst a fleet of state-of-the-art trucks covers the whole country. Each vehicle is compartmentalised to carry frozen, chilled and ambient produce in the same delivery.
Operations
Last (but not least) Perfect Pizza Ltds vastly experienced regional Managers and trainers are on hand to help with comprehensive operations back-up. Often just used as a sounding board, their knowledge and expertise can also be called upon to assist with the everyday matters that will help franchisees to realise their investment in the shortest possible time. Financial InformationTypical investment for a Perfect Pizza is from £90,000 plus VAT and the minimum liquid requirement is £35,000. Are you for us?
Perfect Pizza franchisees come from all walks of life but they have similar qualities. If you are hard working, determined and energetic and you would like to be part of a growing National Brand, then this may be just right for you.
Territories/LocationsAreas available throughout England and Wales, please contact us for further details.
