Although some franchise businesses within the promotional products industry include lapel badges in their range, it is not uncommon for such businesses to buy from Precision Badges. This is because our franchisees import direct from our long-standing factory suppliers. Non-specialists such as promotional products franchises find it hard to compete on those lines.
In one of our franchise territories, the biggest competitor quickly became one of our franchisee’s biggest customers. It was easier, quicker, and more profitable for them to buy from Precision Badges and re-sell.
As specialists in enameled metal products such as lapel pins, keyrings, medals, name plates, and title badges, Precision also have a unique top-of-the-range name badge. The market for these lightweight brass name badges, plated in genuine 24ct gold, with enameled colour logos is huge, and this is no doubt helped by the remarkably low price.
Find out how THE POWER OF SPECIALISATION can put you on the road to success.
