A question on how to attract the right franchisees? Posted by Hannah

Hi Hannah and welcome to our NetFrog forum.

I took a look over your site and think i understand he opportunity you are offering - have you actually ran it as a standalone business itself yet where you have got your own local area up and running successfully? The reason I am asking is that the business needs tried and tested first before you can consider taking money from people.

Outwith that though - low cost opportunities like this can go down quite well on the major franchise directories.  Although there are a lot of low cost franchises nowadays (4-10k) I have found from my own experience that many people looking to purchase a franchise just do not have the funds, however they can get together under 1k and when presented with the right opportunity via the right advertising medium, enquiries can literally pour through the door.

The main franchise directories all cost a lot to advertise on and what you really want is access to their database of subscribers, if you can get a newsletter out to their DB then you are guaranteed a decent amount of leads.  However this does not come cheap.

As a guide you would be looking to spend 3-10k advertising on each of the following:

www.franchisedirect.co.uk

www.franchisesales.co.uk

www.selectyourfranchise.com

With a little bargaining you might be able to squeeze a little extra from them for your money.

Now - we do not charge anywhere near those guys, they have all been in the business for years and charge a premium for their services, we have bigger databases than them and probably slightly more website visitors yet only charge up to £800 per year and that is with several newsletters to our 36,000 website subscribers included

Yeah ok im getting all sales pitchy!

So - as the old saying goes, you have to spend money to make money and with the low cost of your opportunity you really do not want to be spending ten grand on lets say franchisedirect and not get some decent sales through from it.  I would ask them all for a trial run and see what they say, that way any that do give you a trial you will be able to monitor performance and see what works best.

There are many other franchise directories out there also so it could be worth ringing round them all to see what discounts or free trials you can get out of them.

www.franchiseroute.co.uk

www.totalfranchise.co.uk

www.theukfranchisedirectory.net

www.franchiseexpo.co.uk

www.franchiseek.com

We have a new start-ups package which runs at £200 for the year and includes 3 blasts to our website subscribers which is a great deal but I would like to see your franchise working first as a viable opportunity.  a lot of franchises come and go so to ensure we keep a clean sheet of opportunities for peopel to buy it is essential that they show that the opportunity is viable which I think you can understand.

Happy to discuss our website and other sites with you if you want to give me a call on 01542 810389

No probs - just give me a shout anytime about advertising and if you need any help with anything please let me know.