Why franchise your business? Posted by mjj-11

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Why franchise your business?

Posted by mjj-11 in Ask The Experts on 27.11.2008 7:48:11 am | 350 views

As a prospective newcomer to the franchise world I have a question which may seem obvious but I would just like clarification.  Why would a successful business decide to franchise it out, as opposed to setting up a network of local area managers to cover the country?  Sorry if I am being very naieve!

Comments

Jeremy Webster on 28.11.2008 12:22:41 pm

Your comment "a successful business" is highly relevant, as you cannot franchise a business unless it is successful.

 

There are a number of sound business reasons for franchising your business.

 

1. There is the ability to expand your business quicker through franchising. You can take advantage of the success of your products/services and develop new markets more effectively through your franchise network.

2. It is a more cost effective way of expanding your business as your initial investment is likely to be funded by the franchise fees. Also you would not have the recruitment and ongoing employment costs associated with a team of area managers.

3. As a franchisee is investing their money in your business they will be highly motivated to develop their franchise area and to ensure its success and early profitabilty. 

 

Before making the decision to franchise however you need to evaluate whether your business is suitable for franchising and if so, what is the most effective development strategy.

 

 



Comment edited on 28.11.2008 12:23:16 pm

Jeremy Webster

franpro on 28.11.2008 5:40:42 pm

The most important thing to know when deciding if you should franchise your business is this:

 

Is your business "special" enough for someone to pay to get into it. If it is, then you have answered your own question.

 

One more little thing. Be prepared to work harder than you ever have. really.

Joel Libava

The Franchise King Blog

USA



Comment edited on 28.11.2008 5:41:00 pm

Joel Libava,President

Franchise Selection Specialists Inc.

Cleveland, Ohio

franpro@sbcglobal.net

web-FranchiseSelectionSpecialists.com

blog-The Franchise King Blog

Franchise Humor- FranchiseFollies.com

 

 

JT on 02.12.2008 3:58:23 pm

I agree with Joel, above - if your business has the edge, USP or whatever you wish to call it, you may want to avoid the creation of a netwrok of potential headaches (salesforce and management) by offering the "edge" as a franchise. One addition I would make, is don't make the common mistake of taking your franchisees for granted. In essence they are the lifeblood of the company and may give you the exit strategy you need at some future date. Goodwill is hard fought for but worth it. Recruit carefully, train, support, encourage, lead by example, go into the field with franchisees, live it with them.

JT

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