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Posted by RSYR in Articles on 11.05.2011 1:09:50 pm | 1096 views
Just having a look into recruitment advertising for Franchises and thought it would be interesting to do something on a CPL basis but have no idea how much a franchise would pay for a qualified lead.
Does anyuone have any suggestions on how much a qualified lead would actually be worth to a franchise looking to expand?
All inputs appreciated - Thank
Matthew on 23.05.2011 9:12:25 pm | ReplyIt depends what you mean by a qualified lead. Most leads that you will gain as a franchisor would be unqualified / semi qualified and you would either have to work to qualify it or use a recruitment specialist to do so.
The general figure for a semi qualified franchise lead in the UK would be around the £25 mark. We charge considerably less than that but it would be around that number on average. By semi qualified I mean that they have shown an interest in buying a franchise and in particular your franchise, this could be an interest shared between several dozen franchisors though.
A fully qualified lead, now that is a different matter. You may convert 1-120 semi qualified leads but 1 in 25 qualified. So when you think about it that lead is worth a lot of money.
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