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An experienced manager with strong Blue Chip sales background. Involved in franchising off and on for around 20 years. also very experienced in coaching, recruitment, training, business planning to support franchisees. I have managed many campaigns through a great many of the franchise marketing domains. Currently working with two franchisors within their advertising and recruitment process. I have a broad view on the benefits and pitfalls which surround franchising and support the "Caveat Emptor" rule of let the buyer beware. As a rule of thumb, the more cautious the potential franchiisee is, the more satisfied they will be with their franchise choice.