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Jeremy Webster has acquired a wealth of financial and franchise experience during his business career. Having studied business management and marketing Jeremy began his career in sales within the computer industry before moving into commercial banking.
Jeremy worked for the commercial arms of several major banks including Standard Chartered Bank and the Bank of Scotland, managing sales teams and holding several senior management positions. At Standard Chartered he also had responsibility for the induction and training of sales personnel within the company on a national and regional basis.
Jeremy has subsequently spent the last sixteen years in the franchise industry both as a franchisee and franchisor, the last eight being as a main board director.
Having successfully established and developed a profitable franchise of his own Jeremy was asked to assist the franchisor with the development of their franchise network. He joined The Original Poster Company (OPC), the world’s leading franchised distributor of greeting cards, initially as a consultant, but was then appointed General Manager with responsibility for the management, recruitment and training of the franchise network.
Jeremy developed standard recruitment procedures for OPC and produced the current operating and training manual. A strategy was implemented that saw the network increase by over 35% to 72 franchisees and the resale of over 80 franchise areas.
Jeremy was appointed Franchise Director and joined the board of OPC in 1999. He then took over responsibility for the company’s international business at the start of 2002, while still retaining responsibility for the recruitment and training of the UK network.
OPC successfully developed their international business with Master Franchisees covering most of Western Europe, the USA and Canada, Brazil, Mexico and Australia. Jeremy had overall responsibility for 12 Master Franchisees with over 180 sub franchisees between them.
Jeremy was responsible for the recruitment and management of Master Franchisees and implemented a change of strategy which included compliance, branding and development of their respective businesses to ensure consistency of the franchise model by every Master.
He produced the Master Franchise Operating Manual for OPC which provided a step by step guide, not only for new Masters initial development the franchise but also for those more established Masters, which included a detailed recruitment and training process.
Jeremy left OPC to establish his own franchise consultancy in 2007, offering his experience and knowledge in the UK and international franchise market to both new and established franchisors.
He has acted for OPC as a consultant during 2008.
Jeremy's in-depth experience and knowledge of all aspects of franchising from the development of an initial concept to preparation of documentation and the management of recruitment campaigns provide an invaluable asset to both new and established franchisors.
Contact Jeremy today for a confidential discussion without obligation on 01590 676510 or 07711 131970.